We Run Your Practice

4 Ways Accountants Best Help Their Clients during Lockdown

As we all sit back and stare down the barrel of yet another nationwide lockdown, many accounts are asking themselves how they can best assist their clients through these tough times.

Perhaps they’re also asking how they themselves can survive.

A business that goes under “needeth not an accountant any longer”. Helping our existing clients survive is the easiest way to keep our own bank accounts looking healthy. (Someone famous once said that it’s far more expensive to get a new client than it is to keep one, although I don’t recall who it was.)

Here are some tips on how you can best advise your small and medium-size business clients through these extremely challenging times.

1. The usual advice — understand ongoing schemes

We’ll tackle the obvious first: Informing your clients of the many financial-assistance schemes announced by the Chancellor over the course of the last six months. Here’s a quick list of all of them:

  1. Coronavirus Job Retention Scheme
  2. Kickstart Scheme Grant (job placements)
  3. Statutory Sick Pay claims available for employees sick with COVID
  4. Deferring Self-Assessment payments
  5. Business Rates Relief for Retail, Hospitality and Leisure Businesses
  6. Business Rates Relief for Nurseries
  7. SEISS (Self-Employment Income Support Scheme)
  8. Business Interruption Loan Scheme
  9. Coronavirus Large Business Interruption Loan Scheme
  10. Coronavirus Bounce Back Loan
  11. Coronavirus Future Fund
  12. Local Restrictions Support Grant
  13. COVID-19 Corporate Financing Facility

Goodness me, that’s a lot of schemes. How do the blokes on Downing Street keep track?

Well, Downing Street might or might not have lost track (one must wonder, in these crazy times…) but, as your client’s account, you cannot!

You need to know each of these schemes like the back of your hand and be able to recommend (or not recommend, as the case may be) their use for any of your clients who need assistance. Info on all of them can be found here.

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2. Improving efficiency to lower costs

Never has it been more important to lower costs while still operating at a high level of efficiency.

To this end, it is crucial that your clients adopt ways to reduce their workload. We have a free guide written for accountants on precisely how to do this, but many of the tenets in that guide are equally applicable to any business.

If you, as an accountant, are thoroughly familiar with the solutions the book provides, you will be able to advise your clients on their use.

Sure, such a duty isn’t entirely within the bailiwick of an accountant’s daily chores. But these are extraordinary times requiring extraordinary measures.

Besides, in this extremely tight-margin industry of ours, it is imperative that accountants find any way possible to increase their value proposition. If that means you become your client’s tech advisor, so be it!

3. Help with late payments

As the UK hits its deepest recession in a hundred years, it is understandable that a certain percentage of people will be defaulting on debts to small businesses.

These defaulters or late-payers will generally fall into two categories:

  1. Have fallen on extremely tough times and are unlikely to pay without the assistance of a debt collection agency because they simply don’t have the money anymore.
  2. Are simply “holding onto their cash in case things get worse”.

The first is one of those ugly truths the world must face. Everyone is facing difficulties; some more than others. But even for those, there are solutions.

The easiest solution to this type of defaulter is to offer an “instalments” option so that their debt is paid off bit by bit.

Help with late payments

The second, however, is more difficult to deal with. “Uncertainty” is no excuse for defaulting on one’s debts. A business offers services sincerely and should be compensated for those services.

For the latter, a number of remedies can be applied:

  • Assist your clients in setting up automated reminders and emails in their accounting systems to chase up late payers.
  • Advise them on an appropriate debt collection agency that might take some of the burden off while those outstanding debts are collected.

4. “Zoom Rules”

Zoom has gone from being the latest novelty to feeling like a bit of a grind. The internet is rife with comments of Zoom meetings going over time.

As humanity grows hungrier for human contact as a result of perpetual lockdowns, Zoom and video conferencing have been the goto solutions for chit-chat, even if the call is supposed to be “for business”.

You, dear accountant, should also implement some “Zoom Rules”.

Minimise Zoom meetings to no more than 15 minutes and set an alarm to make it so! Tell the person you’re on a call with that you’re “taking care of my mental health” and trying to reduce your time online (perfectly valid reasoning) and, hence, cannot be longer than 15 minutes.

Allow for no more than one hour for business Zoom calls every day. Again, be strict on this.

Your clients will be grateful to you for your assistance and thereby think twice before throwing you out the door if they do happen to fall on tough times.

It’s all about increasing your value to them, and offering genuine assistance because you sincerely care about their welfare.

How Technology Is Driving Accountancy Firms into Higher Profits

For an accountancy firm to compete effectively in the UK accountancy sector, it must utilise cutting-edge technology.

I embraced this model many years ago, when I first started out in business. By doing so, I was able to implement a tremendous amount of workload-reducing procedures in my own award-winning accountancy firm at the time.

I founded We Run Your Practice when I realised that other accountancy firms could benefit from this service — making them profitable while reducing their workload.

Artificial Intelligence

Probably the most exciting advance in technology for accountants is the use of artificial intelligence in accounting.

Previously, a subject only touched upon in Science Fiction movies and novels, the use of artificial intelligence in accounting has since become a day-to-day fact.

And few accountants know about it, never mind fully leverage it!

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What is Artificial Intelligence in Accounting?

Artificial Intelligence is defined as:

“The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”

Some key words pop up in that definition that should alert any trained accountant to the potential use of Artificial Intelligence in an accountancy practice.

“Decision-making” requires data. And, through the analysis of financial data for a client’s accounts, decisions can be made.

There is only so much data the human mind can process in a second. A computer can process much more than that.

And, so, we enter one aspect of the realm of Artificial Intelligence as applied to accounting.

Visual perception, speech recognition, language translation — these things have become the norm. For example, merely by inputting data into a system like Xero and QuickBooks, we are allowing that software to engage in the perception of that data.

Which Existing Systems Utilise Advanced Artificial Intelligence for Accounting?

Artificial Intelligence

There are a few new products on the market which offer advanced AI for accounting, such as the German-based company Smacc, as well as a company called Vic.ai.

But let us not look at the existing software offerings in the way we tend to view the world of a hundred years ago.

In a world surrounded by such mind-boggling technological advances as virtual reality, constant connectedness and continual communication, it is easy to overlook that we already do live in that sci-fi future only dreamed about in novels.

It isn’t so much a question of which accounting systems utilise artificial intelligence, but which ones don’t.

Let’s take a simple task which is offered by all the major online accounting software vendors: Automatically matching bank transactions to invoices.

This is a process of decision-making, which is the very meaning of artificial intelligence.

Many analysis and reporting tools also implement artificial intelligence to draw conclusions and provide visual representations of data.

RPA (Robotic Process Automation) in Accounting

The place where truly advanced Artificial Intelligence in accounting starts to shine is in a specialised field called RPA, or Robotic Process Automation.

A recent article in Blackline Magazine stated:

“In finance and accounting organisations, RPA employs machine learning techniques to monitor simple accounting tasks such as journal entries, credit notes or accrual calculations. When a result goes beyond a set threshold, RPA can initiate a solution by triggering a remediation workflow.”

There is currently no “one-software-fits-all” for RPA in accounting, that I know of.

But, utilising extensive knowledge of a plethora of online and offline tools, it is possible to emulate, to a large degree, Robotic Process Automation in an accounting firm.

By knowing how to interconnect and integrate all these various tools into one cohesive system and workflow, one can start to implement RPA solutions in one’s practice, such as:

  1. Automating secretarial work
  2. Automating scheduling for clients
  3. Automating alerts for client bank accounts
  4. Automating innumerable day-to-day tasks which consume time and reduce profits

Which tools to use to effect this RPA is an extensive subject. Indeed, a comprehensive understanding of all the potential integrations and tools available is key.

Our own understanding of this field, obtained as a result of years of work in the accountancy sector, prompted us to found We Run Your Practice, which assists accountancy practices in implementing advanced AI in their practice, and so reduce their workflow.

For a taste of many of these procedures, we provide a free ebook discussing many of these tools as well as how to implement some of them in an accountancy practice.


Regardless of the particular tool or software chosen, the thing to understand clearly is that Artificial Intelligence and Robotic Process Automation have arrived. They are here, and the most successful accountancy practices are utilising this advanced technology to decrease their workload and increase their efficiency.

advanced technology

We Run Your Practice was recently shortlisted for the Digital and Innovative Firm of the Year Award, by Accounting Excellence. Our entire firm is built on the idea of implementing advanced AI to be able to white-label multiple firms under our umbrella and assist them in turning a profit.

By utilising this advanced technology, it is indeed possible to turn a higher profit in an accountancy firm as a result of the enormous time such processes save.

Why Excel Is an Outdated Tool for Accountants

Back in the heyday of Microsoft Windows — long before the boom in cloud solutions or even of the internet itself — Microsoft Excel appeared full-bloom as the solution to get one’s ledgers and accountancy practice in tip-top shape.

Rightly so. The software was a boon to number crunchers. And when Microsoft added advanced charting features and new formulas, the tool became nearly indispensable for the average accountant.

But then the internet and cloud solutions came along.

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Using Microsoft Excel for accounting — pros and cons in today’s world

Yes, Excel is an excellent tool in itself.

But it’s outdated.

We were recently named as a finalist for the Accountancy Excellence, Digital and Innovative Firm of the Year award. One of the main reasons we were chosen was because of our relentless efforts at modernising and streamlining our firm.

We use extensive cloud solutions in our office. As a result, when COVID-19 hit and the UK went into lockdown, the company was able to keep going and staff were able to work from home without too much disruption. The reason we were able to do this was that we did not rely entirely on Excel.

The main pro of Excel is that it is a tried and tested tool which works well on personal computers. And its biggest con is related: Excel was not designed for the cloud, and so it struggles to play catchup to other cloud-run services.

Another pro is that Excel so versatile — it can be used to do many different things. With a bit of knowledge, one can create a workbook to track personal finances, and then create an entirely different workbook to manage projects.

But without extensive knowledge of Excel, one’s efforts would be second-rate at best, and the workbook would be liable to errors.

Also, it takes time to create each of these workbooks, as well as protecting the cells so they don’t get mistakenly overwritten, adding conditional formatting, on and on and on — plenty of valuable business hours for one workbook.

And that’s not mentioning the cost of every single license needed for each of your staff to run Excel.

Alternatively, one could simply sign up for Monday.com and have project management instantly working. Or, one could sign up for QuickBooks Online or FreeAgent and have instant access to accounting tools.

Alternatives to Excel for Accounting and Finance

QuickBooks, Xero, FreeAgent, Zoho Books — all of these tools offer excellent functionality which is specific to accounting and personal finances.

And there are others.

As for personal finance, there are tools such as Money Dashboard, Buxfer, and so on.

As accountants, our main interest in these tools is that they can be connected to directly so as to obtain financial information for our clients.

The world has gone “cloud”. People want to access services on their phones, on their browsers, and even on Chromebooks. Microsoft came out with a web-based version of Office (and, therefore, Excel) a few years ago to compete with that. But the web-based tools is limited.

Is Excel good for accounting?

Is Excel good for accounting?

Yes, if one knows Excel.

It’s also plenty of “fun” to tinker with — learning different formulas, automating various tasks, making all the cells change colours automatically…

If you have a lot of time on your hands, yes, it’s an excellent tool which takes plenty of time to set up and make useful.

It’s easier to simply sign up for one of the top accounting tools online which already takes care of all the specific features you might need.

Determining what is the best software for business accounting comes down to a matter of taste in many cases. There are simply so many excellent accounting tools for businesses out there, that deciding on one often comes down to (1) pricing and (2) features which align with your specific needs.

But that’s the point: Those tools are designed for accounting. And many of them offer a plethora of features that are ready to use out-the-box. No need to tinker and fiddle and spend hours and hours configuring the tool because all that work has already been done.

How to move from Excel to another solution

Most likely you would need to move to several platforms, not just one. But it’s easier than you think.

The key thing is to determine precisely what you are using Excel for, and then finding which solutions match those needs.

The good news is that we already have a free-to-download book naming all the tools your accountancy practice might need to streamline its workflows and reduce its workload.

In order to turn a profit in this competitive field of accounting, it is imperative that one stays on top of the latest innovations, the latest tech, and even the latest AI developments in order to continue winning in the game.

Too many accountancy practices find themselves struggling to turn a profit after many years of trying to succeed. In our experience, many of them have found themselves in this difficult position because they did not embrace new technologies and methods of doing things.

In the world of accountancy, the dog not only needs to learn new tricks, but it also needs to learn to work remotely and on the cloud!

How Much Is Your Accountancy Practice Worth?​

Many are the accountants who almost feel personally insulted when they discover that their decades of hard work and excellent client service are worth nothing more than 0.8 – 1.2 times their Gross Recurring Fee.

That’s what accountancy practices are usually valuated at, at the time of sale: 80 per cent to 120 per cent of GRF.

But what about tax enquiries, VAT inspections, PAYE inspections and other occasional services? These are not, technically speaking, recurring fee income services, but they do come up intermittently for clients. If your practice has 500 clients, the chances are high at least a few of them will require this kind of add-on service each year.

There are also other add-on services which many UK accountancy practices offer, such as financial advisory services. This might not be a “recurring fee” in the strictest sense. You might provide the advisory service only occasionally to any clients who look like they might be heading into financial straits.

Some accountancy practices have invested heavily in in-house professionals to up their marketability, thereby improving the practice’s viability. Surely this could factor into the practice’s final valuation?

Maybe it would, but the final estimate would unlikely go over the 120 per cent mark.

Efficient practice? So what?

The fee-based calculation seems to penalise forward-thinking and tech-savvy practices a lot harder.

If you have invested heavily into increasing your accountancy practice’s efficiency over the years, likely you were are able to charge a lower fee than your competitors and still turn a profit. This strategy might’ve been great when you were in the process of actively seeking new clients, but it isn’t so great when the time comes to sell.

That lower recurring fee adds up to a lower valuation at the time of selling.

Accountancy is a tight-margin industry. Turning a profit requires near-genius these days. The volatile environment of ever-changing tax laws, as well as a playing field which grows more competitive each year, means that many accountancy practices must charge those lower fees just to stay in business.

Not great news for the almost-retired accountancy owner, now long in the tooth, who only wants to pack up his shop and retire comfortably in Gibraltar.

It’s a catch-22 situation.

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The dream client base

And then there’s the matter of the client base.

Good businesses are built on solid relationships. If you’ve been in business for more than a decade, it’s likely you know very many of your clients personally.

People buy relationships more than they buy brands.

Will that client base stay with the company after it has been acquired by another? Did you offer service with a “personal touch” over the years?

If the personal touch is gone — you — so is the client. This can lead to a lower valuation.

It’s almost as if selling a practice is counterintuitive. Those very things which were necessary to build the practice in the first place — competitive fees, the personal touch, relationships above branding — are the same things which could lower its eventual valuation.

The dream accountancy team

The same applies to the team you have built over the years.

Will the staff remain under the new management?

If your competitive edge is based on having a team with specialised knowledge of various areas, your client base might also decide to leave if those team members are not there.

At the end of the day, you are selling a client base and nothing more. The action of selling an accountancy practice is cold and calculated.

Possibly the company acquiring your practice is indeed very human and caring, but that still doesn’t change the process itself.

The process itself of selling a practice comes down to profit margins and nothing more.

Alternative options

Business Team

One option would be to hand the practice over to a willing friend or family member who will give you a nominal fee for it but still let you retain a portion of profits as the years roll by.

This is a risky option at best if your practice is already struggling.

Then again, if it is struggling, the price you’ll be offered likely won’t be great. At least with this option, there is still the remote hope that the practice can be salvaged sometime in the future, and that you will eventually get your dues.

The second alternative available is to outsource your accountancy practice’s activities. This is an extensive subject and is not without its risks. We’ve written extensively about outsourcing accounting activities before.

The bottom line

That’s what it comes down to, isn’t it? The bottom line.

And the bottom line when it comes to selling your accountancy practice is that no price could ever match up to your life’s work, or even to the work of a few years.

Perhaps in another industry, yes — a tech startup, maybe, or the latest unicorn.

But not in accounting.

The accountancy business model is made up of fee income. One can get creative when one is in the business, marketing to clients for additional advisory functions or finding ways to increase efficiency.

But when it comes to selling an accountancy practice, it’s difficult not to get the short end of the stick.

Most accountancy owners would settle for something that, at least, doesn’t hurt their pride.

If an accountancy owner really wants to let go of the reins, and make a profit while doing it, they would need to embrace a different strategy entirely.

7 Ways to Increase Your Accountancy Firm’s Profit Margin

Accounting is a tight-margin industry. New laws and tighter regulations quickly reduce a firm’s profitability.

To increase profitability in our industry, one must either:

  1. Drastically improve efficiency
  2. Reduce costs

How to improve efficiency in an accounting firm could easily fill a book.

In this article, we will give you an overview of how to cut costs in both respects.

1. Invest in effective and worthwhile software

There is no lack of software offerings for businesses these days. The sheer enormity of offerings makes the task daunting.

But there is no doubt that the way to improve efficiency is to invest in software which:

  1. Streamlines mundane tasks
  2. Shaves minutes off every hour, and hours off every week
  3. Reduces confusion (and, hence, wasted time)
  4. Keeps the business secure (cyber attacks waste time and can lead to expensive legal repercussions)
  5. Improves client service
  6. Guarantees that the company can keep working entirely remotely should they ever need to

The solution to knowing which software to invest in is simple: Don’t try to invest in it all at once.

I’ve spent nearly a decade learning about software and which cloud tools work best to increase an accountancy firm’s profitability.

There is a lot to know.

The trick is to start somewhere.

In a recession, it’s challenging to stay calm when the need for efficiency becomes almost like the need for oxygen.

Calm or not, it’s simply impossible to implement everything overnight.

So, dedicate a few minutes a day to learning one new tool, one new piece of software. Sign up for a trial and test each software one-by-one.

Slowly, your firm’s efficiency will increase, and so will your profit margin.

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2. Increase prices

If prices are increased for existing clients, they might feel betrayed and go elsewhere for their services.

If they are increased for new clients, they might consider you too expensive and go to your competition.

Still, increasing prices is a tried-and-tested way to increase profit margins.

One way to go about it is to offer services in “packages”. You could have a Basic Package and a Premium Package.

The Premium Package would contain more services. You could propose this to existing clients and keep them on the Basic Package if they refuse, and you could offer both packages to new potential clients.

3. Reduce fixed overheads (rent)

The mindset regarding office space has changed. A recent PwC survey revealed that 25 per cent of CFOs were looking to cut back on real estate costs since COVID-19.

Indeed, keeping an office might turn out to be even more expensive than it was as a result of new government guidelines which might very well become law.

Cutting the office rental fee is a surefire way to quickly knock out substantial expenses immediately.

Still, there is a certain prestige to writing Canary Wharf on your letterhead. If you deal with top-level clients, an expensive office might be necessary to keep up appearances and so keep those clients.

This matter of fixed overheads is something each business owner must decide for themselves.

4. Obtain recurring clients vs one-off

Recurring clients

Recurring services at lower prices start paying off after several months. If you’re able to take a cut on immediate income and really serve your clients well for the long haul, the recurring fee will slowly and steadily inch up your margins.

There is always the risk that new clients leave you in the first few months, forcing you to operate at a loss for those clients. So, start off slowly to reduce risk.

5. Increase the value of your clients

Big firms pay big bucks. But they also demand six-star service.

Assuming you’ve overcome the initial setup required to even get those big clients (superb marketing, astounding service, top-notch staff, possibly even an address at Canary Wharf), keeping them thereafter is a full-time job.

Small mistakes on large firms’ accounts can lead to massive costs (for them), and lost business for you — possibly even legal difficulties.

Pulling this off requires exceptionally competent staff who have extensive experience with large accounts.

Start small. Don’t go for the biggest fish. Try get in a few mid-level ones while you build up all the necessary elements to both attract and keep larger clients in future.

6. Suppliers’ terms

Although this isn’t the easiest to effect, one way to improve margins is to try and negotiate suppliers’ terms with landlord and software providers.

This would be more difficult with software providers because software is usually provided at a fixed rate, with only minimal discounts possible.

Still, you could also look at other suppliers with whom this might be possible.

7. Outsource

In its current paradigm, outsourcing all of one’s accounting duties is a risky investment for an accountancy firm.

And yet the use of outsourcing firms continues to grow.

What is needed, really, is an entirely new type of outsourcing; one which is:

  1. Transparent
  2. Local
  3. Regulated
  4. Accountable

If an outsourcing firm fits all those criteria, it is worth looking into to increase margins.

What not to do

What not to do

Dropping wages is one option that is not recommended. It leads to a sense of betrayal on the part of employees, which in turn could bring about lower quality work and high staff turnover.

Staff who are pleased with their working environment are more willing to go the extra mile. This itself is a way to increase profit margins — by improving the quality of service on an immediate basis, leading to more referrals from satisfied clients.


As with everything in business, the solution lies in the long haul. None of the above can be achieved overnight.

If you are truly strapped at the moment — especially as we head now into the UK’s deepest recession in 300 years — you might want to consider some of our services to increase your profit margins.

But if you still have your head above water, the above 7 steps will put you well on your way to increasing margins if you work on them regularly and with patience.

3 Tools to Improve Your Accountancy Practice’s Advisory Functions

An accountant is not a financial adviser/planner and should not be offering investment advice unless he is qualified to do so. But the tight-margin industry of accounting forces accountants to be able to provide more and more services that our clients consider valuable.

One of those services is to advise our clients as to their cash flow and where we think they might be losing money. This is not investment advice per se, and it is essential to understand that difference.

In this respect, an accountant can indeed be a “Financial Advisor” if that advice relates to where the client might be losing money or spending too much. But if you really want to give your clients value for what they’re paying you a month, you’ll need to come up with something more in-depth in terms of financial advice.

One solution is forecasting and reporting tools.

1. Futrli

Futrli is our personal favourite when it comes to calculating potential cash flow problems for our clients, or to create highly sophisticated forecasts and reports using its “Advisor” features.

It comes in two primary flavours:

  1. Advisor for Accountants
  2. Flow for businesses

This latter is designed for businesses, although accounting practices can also use it. For this article, we’re going to focus on the former.

We’ve used it for years, and I can tell you from personal experience that the forecasts it provides are impressive. It gives “at a glance” insight into whether or not specific business actions might result in a profit or loss — invaluable data for a client to receive from his accountant.

Where Advisor for Accountants really shines is in its reports. In this tight-margin accountancy industry of ours, adding more services to our repertoire too often means adding more workload to our day-to-day grind. That’s not the philosophy here at We Run Your Practice. Our gameplan is all about reducing workload, and Futrli’s reporting features do just that.

Instead of you having to number-crunch the data into a customised Excel spreadsheet and generate homemade reports — or some other clunky solution as that — Futrli generates the reports on your behalf. You can then simply send those reports over to your client as-is for them to pore over.

Professional financial reports and forecasts which are of value to the client build trust and make for long-term businesses relationships — which is the bread-and-butter of an accountancy firm.

Futrli also offers a white-label solution so you can bake your own branding into the reports.

Futrli Advisor integrates with QB, Xero, Excel and MYOB.

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2. Fathom

Fathom is another forecasting giant which provides “Comprehensive financial intelligence, performance reporting, dashboards and consolidations,” to quote their website.

One of Fathom’s features which we consider extremely useful is its Goalseek functionality. Using this component, it is possible to tweak various drivers related to a KPI and thereby figure out how to achieve a pre-determined goal. This might actually mean reducing prices or volume in order to increase cash flow, and the internal algorithm which powers Goalseek and Fathom works out precisely what needs to be done to achieve that goal.

All the data can then be downloaded as a PDF and provided to your clients so they can make decisions about their finances.

Fathom integrates seamlessly with Xero, QBO, QuickBooks Desktop, MYOB and Excel.

3. Spotlight Forecasting & Reporting

Spotlight Reporting is a high-end tool which offers tremendous flexibility in its forecasting functionality. It provides an easy-to-use comparison feature which lets you quickly see differences between forecasts.

Spotlight’s lowest-priced plan begins where the highest-priced plans of the previous two offerings end off. It is definitely geared toward a premium market.

Like the other two tools, the more companies you wish to generate reports and forecasts for, the more costly the subscription will be.

Spotlight also integrates with Google Analytics.

Users report that Spotlight’s dashboards are top-notch.

Accountancy practices must urgently modernise

If there is one thing the COVID-19 pandemic taught us it’s that accountancy practices which are not up with the latest technology and service offerings will simply not survive unforeseen disruptions. Accountants tend to be a little too “old school”. Like the local DVD store which didn’t recognise changes in the way people accessed movies, and then collapsed, so will accountancy firms collapse which do not adapt to new times.

Even if COVID-19 hadn’t hit, one thing you must be sure of is that your competitors are absolutely making use of more and more tools to reduce their workload while increasing their service offerings.

Accountancy is a tough field to turn a profit in, and the only way to survive these changing times is to continually modernise, continually improve one’s service offerings while also reducing one’s workload.

As an accountancy practice owner, you must continuously look for new and innovative ways to keep your practice alive without working yourself into the ground.